As an author, I have no say about my covers (well, beyond the usual pleading, begging, and generally undignified behaviour that I will spare you all), and none on the cover blurb; I have no say about what goes on the spine, and in the end, no say about where the book is actually shelved in the stores.
But as a reader, I know roughly what I want to read on any given day (the exception to this is Terry Pratchett, who I can read in any mood, at any time, and in any sleep-deprived state) and I tend to pick up a book according to that amorphous desire. And boy, if I pick up what I think is a Robin McKinley novel, and I end up with a Horror novel or a Military SF novel, I'm likely to be peeved beyond reason at the book I did get. Even when the book itself, as written, is entirely blameless.
Nothing new here.
But… wait, I'll get to the relevant part.
( The relevant part, in the sense that my work is relevant to my LJCollapse )